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NAMESAKE|MUSCLE MEMORY CAMPAIGN

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NAMESAKE|MUSCLE MEMORY CAMPAIGN

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https://shop.ne-sense.com/collections/namesake

NAMESAKE 春夏21「MUSCLE MEMORY」系列,以夏威夷旅行作為背景,於英國拍攝 Campaign 形象企劃,在海岸山脈微微透出天光,凝視著幽藍無垠的海岸,生命經驗彷彿掠影浮光,歷歷在目。

設計源自青少年時對2000年代的熱愛,專注於通過將運動服的理念與對夏威夷的欣賞相結合來重新定義運動服的理念。此外,夏威夷誕生首位國會女議員 Pasty Mink,「MUSCLE MEMORY」系列也是致敬美國女性主義權利革新的先行者。

對於服裝,NAMESAKE 探索了調整傳統口袋形狀和肩部線條的方法,以實現微妙的女權主義風格。此外,我們在增加鉤針鑲板和花樣的基礎上擴展了手工編織技術,同時增加了新的運動風格人字形羅紋。
在圖形方面,我們將所有方面合併為單一表示形式,以表示對2000年代的嘻哈,體育,夏威夷,帕蒂·貂和女權主義的認可。

NAMESAKE 春夏21系列已於網路商店與實體店面發售。


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Founded in 2013, Ne.Sense is a fashion retailer operating both at it’s retail space and online store. Beyond its core of fashion retailing, Ne.Sense frequently ventures into the blurred lines of art, design and fashion. Ne.Sense believes that the building of one’s sense and appreciation towards art should be organically formed, not forced, and slowly nurtured through time. Ne.Sense invites all passersby to join us on the path to grow and discover the essence of quality living. Ne.Sense Retail - With the mindset of quality over quantity, we offer customers with innovative, sophisticated, and simple garments without boundary. The store, located in the heart of Taipei City, Taiwan, aims to bring an evolutional shopping experience within; and to spread our unique interpretation of style and fashion globally. Ne.Sense Studio - The studio offers editorial production, styling services, garment design, and production. Since it’s establishment, Ne.Sense Studio has been on a constant quest of innovation; producing unique, daring, and elevated work by staying true to it’s motto - originality comes from a burst of rebellious mentality. Necessity Sense - Necessity Sense is the in-house label of Ne.Sense, aiming to impact beyond garments by storytelling an unique perspective on unspoken cultural issues. The founding brothers, born and raised in religious Taiwanese family, bounded in strict but orderly Japanese education system, and eventually broadened perspectives in the free state of America; resulting in an aesthetic mixed of western modernization and eastern traditions
NE.SENSE is a fashion retailer operating both at it’s retail space and online store, while frequently ventures into the space of art and design. BOUTIQUE:台北市信義區基隆路二段52號1樓
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